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TikTok Ads: How They Work. Save & Submit Cancel TikTok is one of the most popular social media platforms worldwide, with over one billion active users. As a result, it has become an attractive platform for businesses to promote their products and services. TikTok ads are a popular way to reach a younger audience and drive engagement. In this blog post, we'll explore TikTok ads and how they work. What are TikTok ads? TikTok ads are a type of paid advertising that allows businesses to promote their products and services on the platform. TikTok offers several types of ads, including in-feed ads, brand takeover ads, sponsored hashtag challenges, and branded lenses.